In the 1970s and 80s, nearly half the Fortune 500 are reported to have used The Boston Consulting Group (BCG)’s Growth Share Matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the Growth Share Matrix still relevant? Sandy Moose, the first female consultant hired by BCG, explains why and how this concept is still relevant and how it can be adapted to current business conditions. Based on the 2014 Perspective BCG Classics Revisited: The Growth Share Matrix by Martin Reeves, Sandy Moose, and Thijs Venema, BCG.
Directed by Kirill Yeretsky – KIRART.com