How to KILL a MONOPOLY? : The fall of Gillette (Business STRATEGY Case Study)November 11, 2021
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Gillette has an approximate global brand value of around 7.55 billion U.S. dollars. The King Camp Gillette was a salesman and investor who came up with the idea of disposable safety razor blades way back in 1895. Here is a case study we did,
watch it to understand the Razor Blade Strategy.
In this video, we narrate the story of a small company out of nowhere forced Gillette to change its 100-year-old strategy, lower its prices to avoid its market share from falling any further. This company became a billion-dollar company in 5 years.
02:38 Fall of Gillette
04:52 Skip Razor Blade
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