How Hollywood's Backing is Making Soccer a Big BusinessNovember 9, 2021
The profit potential for women’s sports is increasing. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns.
On this week’s Business of Sports, Jason Kelly visits Los Angeles’s newest team, soccer club Angel City FC. Backed by a star-studded list of investors, including Natalie Portman, Uzo Aduba, Eva Longoria, Casey Neistat and Jennifer Garner, Angel City is looking to prove women’s sports leagues can be profitable. New data from Sports Innovation Lab suggests that understanding fans of a more-established women’s league like the WNBA can help unlock wealth elsewhere. But first, longstanding biases and skepticism must be overcome. And for the National Women’s Soccer League (NWSL), there’s a recent scandal around alleged abuses that have shaken its very foundation.
#BusinessOfSports #BloombergQuicktake #Sports
Like this video? Subscribe:
Become a Quicktake Member for exclusive perks:
Subscribe to Quicktake Explained:
QuickTake Originals is Bloomberg’s official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.
Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel QuickTake News for breaking global news and insight in an instant.