Humor: Serious Business

October 30, 2021 By admin 0


It’s easy to believe that if you take your life or your mission seriously, the presence of humor betrays that mission. But leaders of all stripes know we can do serious things without taking ourselves too seriously. In fact, often we can do them better. Stanford Graduate School of Business Marketing Professor Jennifer Aaker and Lecturer Naomi Bagdonas, MBA ’15, designed the course Humor: Serious Business to help students develop an appreciation for the role of humor in the workplace. Bagdonas calls humor “an underleveraged superpower in business.”