How Airtel is Beating Jio? : Business Strategy case studyNovember 9, 2021
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Their Stock prices came crashing down, several giant companies shut down and the telecom space which seemed crowded now seems like a deserted battlefield with only a few players left.
But while all these companies were going bankrupt Airtel was the only company that stood strong all throughout this brutal telecom war and today it is not just surviving but even outperforming Jio in many key areas!
As of Jan 2021, Airtel Added Over 300 Percent More Wireless Subscribers Than Jio. Infact as of Feb 2021, Airtel is the top telecom company in terms of active subscriber market share with a share of 33.7%, while Jio comes in second with a 33.6% share.
Now although the Telecom war has just started, considering the state of other companies like Vodafone and Idea, The question is what is so special about airtel – Jio that they are so far ahead of their competition, what exactly is making them such strong contenders in the telecom space and most importantly, what are the business lessons that we can learn in order to apply to our companies!
This video explores how Airtel is slowly breaking into the Jio ecosystem and outperforming its competitors consistently
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